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I wanted to share with you some great insight about surviving in the current market. Yesterday in our sales meeting we had a wonderful talk by Allen Tappe on “The Real Estate Industry Today and in the Future”. Allen recently closed his real estate company in Fort Worth and we felt he could offer great insight and he did. He explained that the real estate Industry is going thru a “Rebirth”. Customers that we did business with in the past are falling by the wayside. Here is a statistic he shared that is staggering: In July 2007 NAR reported 2 million agent members. As of July 2009 there were 900,000 members. The reality is that the “seasoned” agents we depended on in the past will only continue if they dramatically change the way they are doing business by getting back to basics and working very hard. Most agents will not do this. As a matter of fact a co-worker shared with us that while she was presenting the RESPA Reform program to a real estate office a past producer stood and announced, “That’s it. It’s time for me to retire!” My co-worker followed up and confirmed that at this point that is indeed this producer’s decision. I challenge you to “go back to the basics.” Start by working on your database, follow up on expired listings, market to FSBO’s, and have open houses. Another co-worker shared that one of her top producers were making these exact changes to assure their continued success. Unfortunately, according to Allen, most will not.
If you need help getting back the the basics please feel free to contact me!
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